Austin FC’s “Las Voces” kit ranks in top 5 best-selling jerseys during launch week

To be fair, when Austin FC’s 2023 Las Voces kit was unveiled on February 15 we weren’t so sure the club had a winner on their hands, based on the reaction from Verde fans on the Interwebs.

Capital City Soccer kit poll on Instagram, February 15

We launched a 24-hour poll of our own on Instagram to try and make sense of all these hot takes on the new jersey.

With a simple thumbs up or thumbs down, hundreds of fans voted. It confirmed our suspicion that Austin FC stans were truly lukewarm on the design of the club’s latest primary kit.

Top 5 best-selling jerseys on in 2023

Well, jersey sales numbers are in…and let’s just say Austin FC and adidas knocked it out of the park in 2023.

Ranking of best-selling jerseys on | courtesy MLS PR

Austin FC has one of the best-selling jerseys on (the league’s retail arm), only behind Charlotte FC, Nashville SC, and Seattle Sounders. Austin FC’s Las Voces kit ranked fourth out of the 29 new kits released by MLS clubs, based on sales during 2023 MLS Jersey Launch Week.

It confirms what Austin FC President Andy Loughnane told us at a recent visit to Q2 StadiumLas Voces kit launch topped all previous jersey releases for the club (24-hour and 48-hour sales).

If you purchase through our links, we earn a commission that will help support our content.

So, while some supporters were going to buy the jersey no matter what it looked like—fans on the fence must have flipped-flopped after giving it a minute to sink in.

Austin FC 2023 Las Voces primary jersey | courtesy MLS

We get to do this all over again in two years when the next primary jersey is released. In the meantime, the club will replace the Sentimiento secondary mint kit next season.

The Green Room

The Green Room is Capital City Soccer’s shopping, reviews, and recommendations site. Our staff independently selects the goods featured in every article because it’s things we like, and we think you’ll like them too. No brand or retailer pays us to be included in these articles.

Check out Capital City Soccer’s Green Room for more shopping, reviews, and recommendations.