To be fair, when Austin FC’s 2023 Las Voces kit was unveiled on February 15 we weren’t so sure the club had a winner on their hands, based on the reaction from Verde fans on the Interwebs.
We launched a 24-hour poll of our own on Instagram to try and make sense of all these hot takes on the new jersey.
With a simple thumbs up or thumbs down, hundreds of fans voted. It confirmed our suspicion that Austin FC stans were truly lukewarm on the design of the club’s latest primary kit.
Top 5 best-selling jerseys on MLSstore.com in 2023
Well, jersey sales numbers are in…and let’s just say Austin FC and adidas knocked it out of the park in 2023.
Austin FC has one of the best-selling jerseys on MLSstore.com (the league’s retail arm), only behind Charlotte FC, Nashville SC, and Seattle Sounders. Austin FC’s Las Voces kit ranked fourth out of the 29 new kits released by MLS clubs, based on sales during 2023 MLS Jersey Launch Week.
It confirms what Austin FC President Andy Loughnane told us at a recent visit to Q2 Stadium—Las Voces kit launch topped all previous jersey releases for the club (24-hour and 48-hour sales).
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So, while some supporters were going to buy the jersey no matter what it looked like—fans on the fence must have flipped-flopped after giving it a minute to sink in.
We get to do this all over again in two years when the next primary jersey is released. In the meantime, the club will replace the Sentimiento secondary mint kit next season.
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