With the 2023 MLS season just weeks away, Adidas appears to give a glimpse at the design of the new Austin FC 2023 home jersey.
The hint comes from a graphic promoting adiClub, an Adidas customer loyalty program, that features Austin FC.
In the ad targeted at fans of the club, the headline reads “VERDE HASTA LA MUERTE. You’re a real fan. Now get your real reward.” Underneath the header is a rotating Austin FC intertwined oaks badge animation. When the badge rotates to the back side it glitches briefly to reveal Verde & Black vertical lines of differing widths, seemingly a nod to the new home kit for ATX.
The mysterious striped pattern can also be seen in the “REAL KNOWS REAL” sidebar running down the left side.
We zoomed in on the small sample of lines and turned it horizontally to get a sense of how the patchwork line design might look on the Austin FC primary jersey this season.
It’s not clear exactly how the pattern of differing lines would be placed on Austin’s second-ever home jersey. One theory is that it could mimic Barca’s 2021/22 home jersey, where thin lines could be used to draw attention to the Adidas logo or Austin FC badge on the upper left or right side of the shirt front and the thickest lines run under the kit sponsor’s logo.
As far as speculation about the rest of the 2023 Austin FC kit, midfielder Emi Rigoni recently represented the club at 2023 MLS Media Day wearing simple black shorts and socks with white stripes and logos, along with the reversible 2023 Anthem jacket—zipped up to hide any glimpse of a new shirt.
Update: It’s here. Check out the new Austin FC 2023 jersey.
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One last item in the Adidas graphic that caught our eye was the small “ATX” edit on the lower left side. Given its small stature and unique design, this could be a symbol used for the jock tag on the 2023 Austin FC primary jersey.
Most MLS clubs will release their new jerseys for 2023 between February 15 and 17.
One obvious opportunity for Austin FC to unveil the 2023 primary jersey is at the preseason match vs Sacramento Republic at Q2 Stadium. The MLS season kicks off on February 25; ATX will host expansion side St. Louis CITY SC at Q2 Stadium.
