Austin FC is in the midst of signing first-time agreements with local and national sponsors and partners before the club begins play in 2021. The Verde can make good money through a wide array of sponsorships and selling naming rights.
All of these lucrative sponsorship deals are important for fans to know (and support!) because they provide revenue to the club in order to fund operations, including future player signings. You may never know when you need a cool $10 mil to acquire a DP.
Austin FC has kept it local for many partnerships, even for the biggest deals like the jersey (YETI), jersey sleeve (Netspend), and stadium (Q2).
Here’s a full list of Austin FC sponsors and partners.
Adidas is a truly global sportswear company, employing 59,000 people worldwide. In the U.S., MLS has a $700 deal with the sportswear maker through 2024. So you’ll see Austin FC players wearing Adidas uniforms, footwear, training gear and sideline apparel. This partnership doesn’t appear to be any different for the Verde than with other MLS clubs, so you’ll be wearing the adidas crest if you purchase the kit.
Anheuser-Busch brand Michelob Ultra is Austin FC’s official Domestic Beer Partner. Other brands include Budweiser, Bud Light, and Stella Artois. Brown Distributing in Austin also becomes a partner of Austin FC through its official distribution agreements with Anheuser-Busch. Notice that it says “domestic” partner, which leaves it open to other local and international beer partnerships.
Keeping it local, Austin Eastciders is “Official Cider” of Austin FC. Besides being able to enjoy flavors like Blood Orange and Texas Honey on match day at the stadium, the cidery will host game watching parties around town including its newest restaurant on Barton Springs Rd, according to news site Austonia. In addition, there will be a fundraising component to the partnership where one dollar per pint sold at the tasting room will go to the 4ATX Foundation, the club’s philanthropic arm.
Official sports drink of Austin FC. BODYARMOR’s logo and branding will be seen on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. NBA Legend and BODYARMOR investor Kobe Bryant, “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Austin FC’s Academy and First Team athletes when the Club begins play in MLS in 2021.”
Official Energy Drink of Austin FC. The drink is produced by Austin-based sports nutrition provider Nutrabolt. C4 Energy will release a new limited-edition Mango Lime flavor in a co-branded limited edition can featuring the team’s signature colors and crest. C4 Energy and Austin FC will also partner to present and host an official Austin FC gaming tournament with prizes consisting of Austin FC and C4 Energy merchandise.
Diageo North America
Diageo is named a founding Austin FC partner as the league’s exclusive spirits partner. The deal grants its Captain Morgan brand entitlement rights to the Q2 Stadium East Club hospitality area, which now becomes The Captain Morgan Club. The club provides exclusive access to members prior to and during the match before opening to all ticketed guests after the match concludes.
Official pizza partner of Austin FC. Based in Austin since 1984, the pizza restaurant is known for DoubleDave‘s Pepperoni Rolls. The company will be the pizza provider at Austin FC stadium and other club events. Nothing’s better than a DoubleDave’s pizza buffet—trust us.
The 37-story luxury hotel in the heart of downtown Austin is the official hotel partner of Austin FC. Right away it’ll serve as the temporary HQ for Austin FC’s players and coaches until the opening of their offices at St. David’s Performance Center. Additionally, Fairmont Austin will have in-game and sideline LED signage at Austin FC stadium during the 2021 MLS season.
Local ATX law firm FVF Law are the official injury lawyers of Austin FC. They’re a team of lawyers with more than 80 years’ combined experience as personal injury lawyers. The question though is can they get red cards dismissed?
G&G is a branded merchandise agency. The maker of promo items offers a suite of services, including design, global sourcing, decoration, fulfillment, distribution, and e-commerce. We can only assume they’ll be making Austin FC-branded items for us, the fans. We wonder if they’ll be part of providing special merch to season ticket holders.
Beloved Texas-based grocer H-E-B is the official grocer of the club. Besides the standard advertising in the stadium, on match day they’ll also be setup at the exterior of the northeast entrance for an on-site fan-zone activation, called “H-E-B Plaza”. The grocer will also have a donation program for each Austin FC regular season goal scored during the club’s inaugural season. In our view, Austin FC scores another banger with the H-E-B deal, although to be honest we thought they might step up to be the inaugural stadium sponsor.
Heineken is the official import beer of Austin FC. Likely to be on tap in the North End beer hall, the Dutch brand will have an on-site fan-zone area at the NE entrance of Austin FC’s stadium on match days. Heineken also will host away game viewing parties around the Austin metro area. It’s unclear if Dos Equis, Tecate, Red Stripe, and other imported brands of the company will be served at the stadium.
Official partner with Austin FC for craft food, beverage, and hospitality experiences at Austin FC’s soccer park and stadium. According to the press release, “Austin FC and Levy are committed to bringing local, independently-owned restaurants, purveyors, culinary talent and hospitality professionals into the venue. The Austin community will play a major role in defining the experience.”
Little City Coffee Roasters is the official coffee partner for Austin FC. Personally, we’re excited about some local cold brew coffee for those late night matches at the stadium during summer months. Austin FC fans get 10% off in the online store — use coupon code LISTOS. We can’t decide whether to try the Grackle or Violet Crown blend first.
Netspend is a founding partner, along with YETI and St. David’s HealthCare. The home grown payments and financial solutions company will have its logo on the right sleeve of the game jersey. Most exciting to us is this comment from Kelley Knutson, President of Netspend. “Netspend is working with Austin FC to implement its end-to-end processing platform, which will integrate digital and physical payment solutions to create cashless transaction experiences for fans at the new state-of-the-art stadium.”
Official stadium naming rights partner of Austin FC. Q2 will also be the official financial experience partner, official community partner, and official technology sponsor. This is a multiyear stadium naming rights partnership with the publicly traded, Austin-based financial technology “fintech” company. Q2 also secured entitlement to the Q2 Field Club”, the premium seating and Club experience adjacent to the player’s benches and locker rooms in Q2 Stadium.
St. David’s HealthCare
Official healthcare partner for Austin FC. St. David’s is the first founding corporate partner and holds naming rights to the club’s training center in Northeast Austin. As part of the deal, the St. David’s will also have branding on the training kit worn by first team players. Fun fact: MLS first began allowing clubs to have separate sponsors for training kits in 2014.
Official ticketing partner for Austin FC. According to the press release, “SeatGeek’s mobile-focused ticket platform will provide Austin FC supporters a seamless experience when it comes to buying, selling and transferring tickets. Upon arrival to the stadium, Austin FC supporters will be able to directly scan into the stadium using the SeatGeek app.” Austin FC is SeatGeek’s 7th partner in MLS.
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers. With annual revenue of more $15 billion, it has us seriously wondering if this could be a stadium sponsor. Unlikely, but our guess is that the club has a partnership to help offset the cost of all that paint they’ll need for the new stadium.
Named official founding jersey partner of Austin FC at YETI’s flagship store in February 2020. The decade-old Austin-based company exudes an active, outdoorsy brand that many Austinites can relate to. According to a story by Sports Business Journal, this multi-year jersey sponsorship deal is worth more than $4 million annually, which is near the top of MLS. Check out how good it looks on a jersey too.