Austin FC is in the midst of signing first-time agreements with local and national sponsors and partners before the club begins play in 2021. El Tree can make good money through sponsorships and selling naming rights.
Leave it up to us to track ever Austin FC sponsor and partner—from official pizza to match day jersey.
The biggest sponsorship moneymaker, stadium naming rights, has yet to be announced. We expect it to be unveiled later this year. Apparently, the club has already turned down a 10 year, $35 million deal, as it looks to capitalize on the momentum of Austin FC.
All of these lucrative sponsorship deals are important for fans to know (and support!) because they provide revenue to fund operations, including future player signings. (You may never know when you need a cool $10 mil to acquire a DP.)
Official sports drink of Austin FC. BODYARMOR’s logo and branding will be seen on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. NBA Legend and BODYARMOR investor Kobe Bryant, “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Austin FC’s Academy and First Team athletes when the Club begins play in MLS in 2021.”
Official pizza partner of Austin FC. Based in Austin since 1984, the pizza restaurant is known for DoubleDave‘s Peproni Rolls. The company will be the pizza provider at Austin FC stadium and other club events.
Official partner with Austin FC for craft food, beverage, and hospitality experiences at Austin FC’s soccer park and stadium. According to the press release, “Austin FC and Levy are committed to bringing local, independently-owned restaurants, purveyors, culinary talent and hospitality professionals into the venue. The Austin community will play a major role in defining the experience.”
St. David’s HealthCare
Official healthcare partner for Austin FC. St. David’s is the first founding corporate partner and holds naming rights to the club’s training center in Northeast Austin. As part of the deal, the St. David’s will also have branding on the training kit worn by first team players. Fun fact: MLS first began allowing clubs to have separate sponsors for training kits in 2014.
Official ticketing partner for Austin FC. According to the press release, “SeatGeek’s mobile-focused ticket platform will provide Austin FC supporters a seamless experience when it comes to buying, selling and transferring tickets. Upon arrival to the stadium, Austin FC supporters will be able to directly scan into the stadium using the SeatGeek app.” Austin FC is SeatGeek’s seventh partner in MLS.
Named official founding jersey partner of Austin FC at YETI’s flagship store in February 2020. The decade-old Austin-based company exudes an active, outdoorsy brand that many Austinites can relate to. According to a story by Sports Business Journal, this multi-year jersey sponsorship deal is worth more than $4 million annually, which is near the top of MLS. Kits will be Adidas brand due to a current MLS deal with the sportswear maker through 2024.