Austin FC is in the midst of signing first-time agreements with local and national sponsors and partners before the club begins play in 2021. The club can make good money through sponsorships and selling naming rights.
The biggest sponsorship moneymaker, stadium naming rights, will likely be announced in late 2020.
Kits will be Adidas brand due to a current MLS deal with the sportswear maker through 2024. Teams can’t individually negotiate the deals with apparel makers.
All of these lucrative sponsorship deals are important for fans to know (and support!) because they provide revenue to fund operations, including future player signings. You may never know when you need a cool $10 mil to acquire a DP.
Here’s a list of Austin FC sponsors and partners.
Adidas is a truly global sportswear company, employing 59,000 people worldwide. In the U.S., MLS has a $700 deal with the sportswear maker through 2024. So expect to see Austin FC players wearing Adidas uniforms, footwear, training gear and sideline apparel. This partnership doesn’t appear to be any different for the Verde than with other MLS clubs.
Anheuser-Busch brand Michelob Ultra is Austin FC’s official Domestic Beer Partner. Other brands include Budweiser, Bud Light, and Stella Artois. Brown Distributing in Austin becomes a Partner of Austin FC through its official distribution agreements with Anheuser-Busch. Notice that it says “domestic” partner, which leaves it open to other local and international beer partnerships.
Official sports drink of Austin FC. BODYARMOR’s logo and branding will be seen on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. NBA Legend and BODYARMOR investor Kobe Bryant, “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Austin FC’s Academy and First Team athletes when the Club begins play in MLS in 2021.”
Official pizza partner of Austin FC. Based in Austin since 1984, the pizza restaurant is known for DoubleDave‘s Pepperoni Rolls. The company will be the pizza provider at Austin FC stadium and other club events. Nothing’s better than a DoubleDave’s pizza buffet—trust us.
G&G is a branded merchandise agency. The maker of promo items offers a suite of services, including design, global sourcing, decoration, fulfillment, distribution, and e-commerce. We can only assume they’ll be making Austin FC-branded items for us, the fans. We wonder if they’ll be part of providing special merch to season ticket holders.
Official partner with Austin FC for craft food, beverage, and hospitality experiences at Austin FC’s soccer park and stadium. According to the press release, “Austin FC and Levy are committed to bringing local, independently-owned restaurants, purveyors, culinary talent and hospitality professionals into the venue. The Austin community will play a major role in defining the experience.”
Little City Coffee Roasters is the official coffee partner for Austin FC. Personally, we’re excited about some local cold brew coffee for those late night matches at the stadium during summer months. Austin FC fans get 10% off in the online store — use coupon code LISTOS. We can’t decide whether to try the Grackle or Violet Crown blend first.
St. David’s HealthCare
Official healthcare partner for Austin FC. St. David’s is the first founding corporate partner and holds naming rights to the club’s training center in Northeast Austin. As part of the deal, the St. David’s will also have branding on the training kit worn by first team players. Fun fact: MLS first began allowing clubs to have separate sponsors for training kits in 2014.
Official ticketing partner for Austin FC. According to the press release, “SeatGeek’s mobile-focused ticket platform will provide Austin FC supporters a seamless experience when it comes to buying, selling and transferring tickets. Upon arrival to the stadium, Austin FC supporters will be able to directly scan into the stadium using the SeatGeek app.” Austin FC is SeatGeek’s 7th partner in MLS.
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of paints, coatings and related products to professional, industrial, commercial, and retail customers. With annual revenue of more $15 billion, it has us seriously wondering if this could be a stadium sponsor. Unlikely, but our guess is that the club has a partnership to help offset the cost of all that paint they’ll need for the new stadium.
Named official founding jersey partner of Austin FC at YETI’s flagship store in February 2020. The decade-old Austin-based company exudes an active, outdoorsy brand that many Austinites can relate to. According to a story by Sports Business Journal, this multi-year jersey sponsorship deal is worth more than $4 million annually, which is near the top of MLS.