We’re here to tell you where you can find Austin FC gear in the ATX and online, what merch is available, and speculate about future gear.
Seeing as we’ve purchased many, many Verde items, we consider ourselves experts. 😉
Where to Find Austin FC Merch
Your best bet for buying official Austin FC jerseys, t-shirts, and other merch around town and online are at these Austin area stores:
- Academy Sports+Outdoors
- Dick’s Sporting Goods
- The Soccer Corner
- The Verde Store
- The Verde Van
- YETI store
Selection locally can be hit or miss depending on the time of year, so be sure to call or order online for pickup first before heading there.
If you don’t mind a wait (and shipping charges), then MLSStore.com has one of the largest selections of sizes and variety of merchandise available, outside of the flagship store at the stadium.
- Accessories (decals, magnets, koozies, lanyards)
- Cups & Mugs
- Dog/cat clothes and accessories
- Hats and headwear
- Kitchen & Bar
- YETI tumblers
The Verde Store at Q2 Stadium
The mother of all Austin FC merchandise stores is open for business at Q2 Stadium. In May 2021, the two-story 5,000 sq. ft. flagship merch store opened in the North building. The first floor features jerseys, a jersey customization shop, men’s apparel, hats, dog and cat apparel, and other accessories. Next stop the second floor.
On your way up the stairs, be sure to stop and pose for a selfie with the giant neon Oak logo on the wall. The second floor displays youth and women apparel, as well as a popular YETI nook (probably the best selection of Austin FC YETI merch you’ll find anywhere).
ATXFC has plans to open two smaller shops on the stadium’s West side for match days. Rank & Rally operates all the merch shops.
Some MLS clubs have multiple stores in their city, so we can only hope Austin FC will open other shops Downtown, SoCo, or other locations in the future.
A Short History of Austin FC Merch
In April 2021, YETI introduced the new Bright Verde Tumbler at the Austin FC inaugural watch party at the Long Center. The Verde YETI is available in 20 oz. and 30 oz. sizes. Not yet available online, you can find it in the YETI retail locations while supplies last.
In January 2021, the club unveiled the first-ever Away jersey (aka the Legends Jersey). The secondary jersey is a crispy white canvas for bright verde-accented sponsor logos (YETI and Netspend), shoulder stripes, and inner lining of the shirt bottom. On the back, the name and number are also verde for the first time. Check out all the unique details on this second kit in our post about it.
In November 2020, the club revealed the much anticipated inaugural primary jersey. A series of “Uniform for Austin” videos and print ads were dropped leading up to the release, but the actual jersey didn’t get a cameo.
Thankfully soon after (Nov. 18) it was released to the world. The club sold the jersey in person from their Verde Van, a merch store on wheels. It was also released at local YETI stores, as well as online at MLSstore.com.
In February 2020, the inaugural training jersey became available in the MLS online store. Early that month the training top actually showed up first in the Adidas store—under the wrong club name (Nashville SC)—but was quietly removed after a few days. (A “Jersey” section was added to the Online store for future jersey roll-outs.)
Also in February 2020, YETI was named official jersey partner of Austin FC. Right away the company released 20oz & 30oz Austin FC logo tumblers online and at its downtown flagship store. No other YETI logo Austin FC gear, but we expect more items in time for the holidays in 2020. The cool part about a partnership with the lifestyle brand is it could bring unique merchandise that other MLS teams don’t offer.
In October 2019, a wide range of new Austin FC apparel dropped in the MLS online store including polos, dress shirts, jackets, and pullovers. The following month Austin FC hats by New Era Cap were released for the first time.
After the August 2019 announcement of new club owners, the team offered two new t-shirts, with the slogans VERDE and LISTO—catchphrases made popular by Matthew McConaughey at the event.
Pro tip: keep an eye out for FREE swag from Austin FC as they ramp up operations and build excitement for the club in our community. They’ve done quick pop-up shop t-shirt and decal giveaways, as well as booths at various events around town.