At nearly every Austin FC Meet & Greet a fan asks about merchandise.
So, we’re here to tell you where you can find Austin FC gear in the ATX and online, what merch is available, and speculate about jerseys. Seeing as we’ve purchased many Austin FC items already, we consider ourselves experts 😉
Get Austin FC Gear Locally
Your best bet for buying official Austin FC t-shirts, hoodies, and other merch around town are at these stores:
- Dick’s Sporting Goods
- The Soccer Corner
- Austin Soccer Apparel (South)
- Soccer90 (Frisco, TX)
- YETI flagship store
Notice that Austin’s biggest sporting goods store, Academy Sports & Outdoors, is absent. While they carry college and pro sports gear of many Texas teams, Austin FC isn’t in the mix…yet.
Selection at local stores can be hit or miss depending on the time of year, so be sure to call first before heading there.
If you don’t mind a wait (and shipping charges), then MLSStore.com by far has the largest selection of sizes and variety of merchandise available. Online you’ll find:
- Training Jersey
- Pandemic masks
- Accessories (decals, magnets, koozies, lanyards)
In February 2020, the inaugural training jersey became available in the MLS online store. Early that month the training top actually showed up first in the Adidas store—under the wrong club name (Nashville SC)—but was quietly removed after a few days. (A “Jersey” section was added to the Online store for future jersey roll-outs.)
Also in February 2020, YETI was named official jersey partner of Austin FC. Right away the company released 20oz & 30oz Austin FC logo tumblers online at its downtown flagship store. No wearable gear yet with the YETI logo, but we expect more items in time for the holidays in 2020. The cool part about the partnership with this lifestyle brand is it could bring unique merchandise that other MLS teams don’t offer.
In October 2019, a wide range of new Austin FC apparel dropped in the MLS online store including polos, dress shirts, jackets, and pullovers. The following month Austin FC hats by New Era Cap were released for the first time.
After the August 2019 announcement of new club owners, the team offered two new t-shirts, with the slogans VERDE and LISTO—catchphrases made popular by Matthew McConaughey at the event.
Once the stadium opens in 2021, there will be a team shop located on the North end with a wonderland of Austin FC gear.
Pro tip: keep an eye out for FREE swag from Austin FC as they ramp up operations and build excitement for the club in our community. They’ve done quick pop-up shop t-shirt and decal giveaways as well as booths at various events around town.
How About an Austin FC Jersey?
We’ll likely see our first of two Austin FC jerseys by late 2020. The odds of a jersey release this year increased greatly when YETI was announced as the official jersey sponsor.
In the meantime, fans are having fun designing concept kits for the club.
While we don’t know what the Austin FC jersey will look like, we do know they’ll be made by Adidas, the MLS jersey partner, and there will be two kits—home and away. MLS teams don’t have a third kit like clubs in Europe.