The complete guide to Austin FC merch

We’re here to tell you where you can find Austin FC gear in the ATX and online, what merch is available, and speculate about future gear.

Seeing as we’ve purchased many, many Verde items, we consider ourselves experts. 😉

Where to Find Austin FC Merch

Your best bet for buying official Austin FC jerseys, t-shirts, and other merch around town and online are at these stores:

Selection locally can be hit or miss depending on the time of year, so be sure to call or order online first before heading there.  

Austin FC MLSsoccer store

Two primary brands of MLS clothing that sell direct online are Fanatics and Adidas. In addition, Ruffneck Scarves offers Austin FC scarf designs (also in the MLS online store).

Ruffneck Austin FC Skyline Scarf Desig

If you don’t mind a wait (and shipping charges), then MLSStore.com by far has the largest selection of sizes and variety of merchandise available:

  • Accessories (decals, magnets, koozies, lanyards)
  • Collectibles
  • Cups & Mugs
  • Flags/Banners
  • Furniture
  • Games
  • Hats
  • Hoodies
  • Jackets/Pullovers
  • Jerseys
  • Kitchen & Bar
  • Masks
  • Polos
  • Scarves
  • T-shirts

In January 2021, the club unveiled the first-ever Away jersey (aka the Legends Jersey). The secondary jersey is a crispy white canvas for bright verde-accented sponsor logos (YETI and Netspend), shoulder stripes, and inner lining of the shirt bottom. On the back, the name and number are also verde for the first time. Check out all the unique details on this second kit in our post about it.

In November 2020, the club revealed the much anticipated inaugural primary jersey. A series of “Uniform for Austin” videos and print ads were dropped leading up to the release, but the actual jersey didn’t get a cameo.

Thankfully soon after (Nov. 18) it was released to the world. The club sold the jersey in person from their Verde Van, a merch store on wheels. It was also released at local YETI stores, as well as online at MLSstore.com.

In February 2020, the inaugural training jersey became available in the MLS online store. Early that month the training top actually showed up first in the Adidas store—under the wrong club name (Nashville SC)—but was quietly removed after a few days. (A “Jersey” section was added to the Online store for future jersey roll-outs.)

austin fc training jersey

Also in February 2020, YETI was named official jersey partner of Austin FC. Right away the company released 20oz & 30oz Austin FC logo tumblers online and at its downtown flagship store. No other YETI logo Austin FC gear, but we expect more items in time for the holidays in 2020. The cool part about a partnership with the lifestyle brand is it could bring unique merchandise that other MLS teams don’t offer.

Austin FC YETI-Tumbler

In October 2019, a wide range of new Austin FC apparel dropped in the MLS online store including polos, dress shirts, jackets, and pullovers. The following month Austin FC hats by New Era Cap were released for the first time. 

After the August 2019 announcement of new club owners, the team offered two new t-shirts, with the slogans VERDE and LISTO—catchphrases made popular by Matthew McConaughey at the event. 

Pro tip: keep an eye out for FREE swag from Austin FC as they ramp up operations and build excitement for the club in our community. They’ve done quick pop-up shop t-shirt and decal giveaways, as well as booths at various events around town. 

Austin FC Team Store Coming Soon

Once the stadium opens in 2021, there will be a team shop located on the North end with a wonderland of Austin FC gear. Some MLS clubs have multiple stores, so Austin FC could potentially have a shop downtown, SoCo, or other locations.

In October 2020, the club revealed concept drawings of the 5,000 sq. ft. merch store, called the Verde Store. Plus, plans to open two smaller shops on the stadium’s West side. Rank & Rally will operate the shops.

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